PENGARUH INTERAKTIVITAS TERHADAP MINAT BERBISNIS ONLINE DI MEDIASI OLEH PENGGUNAAN E-COMMERCE

Abstract

Abstract

This research aims to analyze the use of e-commerce to mediate the influence of interactivity on interest in doing online business. The research used an explanatory research method which was carried out through data collection using a survey method using closed questionnaire items so that 104 and 100 respondents were obtained which influenced the questionnaire criteria. data analysis using the SEM-PLS statistical method using the SmartPLS version 4.0 application to determine model tests, hypothesis tests and mediation tests. Based on the research results, it shows that there is an influence of interactivity on entrepreneurial interest, there is an influence of interactivity on the convenience of online shops and the use of e-commerce is able to mediate interactivity on entrepreneurial interest. The results of this research can be used by online shop players in developing and advancing the business they are running

Keywords: interactivity, interest in doing online business and E-Commerce Use