Pemanfaatan Konten Instagram dan Social Media Influencer dalam Meningkatkan Penjualan di Fas Cafe Surabaya

Abstract

This study examines the utilization of Instagram content and social media influencers to enhance sales at Fas Cafe Surabaya. Social media, particularly Instagram, has become a significant platform for marketing, especially among millennials who are active users of this medium. This study employs a qualitative research method through interviews, observations, and document analysis to gather data. The research findings indicate that a marketing strategy utilizing consistent visual content and collaborations with influencers is effective in increasing brand awareness and sales. Instagram content that is relevant to the target audience, coupled with partnerships with influencers whose followers align with the target demographic, has proven to increase interaction and foot traffic. This research highlights the importance of digital marketing through social media as a potential promotional strategy to improve Fas Cafe's marketing performance.