Urgensi Integrasi Artificial Intelligence dalam Meningkatkan Adaptabilitas dan Kinerja Bisnis di Era Digital

Abstract

Development of technology has changed many business patterns; the presence of technology is considered to be a factor that drives and improves business performance and productivity efficiently and effectively. Artificial intelligence as a form of technological innovation is a solution to accelerate the digital transformation of business; this study aims to analyze the urgency of digital intelligence to be implemented immediately and what underlies businesses to adapt to technological developments immediately. This research is a qualitative study with a literature study approach using empirical research and data as the main data sources, data analysis in this study was carried out using deductive thinking methods to extract important and relevant information from all articles used as data sources. The results of this study show that the integration of artificial intelligence drives operational efficiency, business model innovation, and business competitiveness, which especially strongly supports the development and digital transformation of Micro, Small, and Medium Enterprises (MSMEs). Technology has been proven to be able to increase productivity, accelerate decision-making, and support the adaptability of MSMEs to rapid market changes both locally and globally