Strategi Digital Marketing Menggunakan Optimasi Mesin Pencari (SEO) pada Poduk Sustainable Fashion

Abstract

Public awareness of environmental issues and social responsibility in the fashion industry has been increasing. Sustainable fashion products, which emphasize the use of environmentally friendly materials, have gained significant attention as part of this shift. The purpose of this article is to analyze digital marketing strategies using Search Engine Optimization (SEO) for sustainable fashion products. The research method employed is qualitative with a literature review approach. The findings indicate that the implementation of digital marketing strategies through SEO plays a crucial role in enhancing brand competitiveness and visibility for sustainable fashion products. SEO strategies carried out through relevant keyword research, sustainability-based content optimization, and the strengthening of backlinks and website performance have been proven to increase organic traffic, brand awareness, and consumer trust in environmentally friendly products. An effective SEO strategy focuses on selecting keywords related to sustainability, strengthening educational content on environmental issues, and improving the quality of external links that are relevant to the theme of sustainability.