Analisis Penerapan Enterprise Resource Planning (ERP) pada Integrasi Data Penjualan dan Keuangan E-Commerce di Natural Digital Printing Wonogiri

Abstract

Digital transformation in modern business requires an information system that is integrated, efficient, and adaptive. This study aims to analyze the implementation of Enterprise Resource Planning (ERP) systems in integrating sales and financial data within e-commerce platforms to enable real-time and accurate information flow throughout the business process. The main problems addressed include inefficiency of manual processes, transaction recording delays, and discrepancies between sales data and financial reports. The research employs a descriptive qualitative approach with a system development model using RESTful API integration between the Sales and Accounting modules in ERP and the e-commerce system. The implementation was conducted using Odoo ERP integrated with a WooCommerce-based e-commerce platform.

The results show that ERP–e-commerce integration reduces data entry time by up to 90%, minimizes recording errors by more than 94%, and provides real-time financial reporting. The integration also improves inventory accuracy, operational efficiency, and managerial decision-making speed. The SWOT analysis identifies the system’s main strengths in process automation and data accuracy, while key challenges lie in security and human resource competency. The value chain analysis reveals that the most significant added value occurs in operational and sales activities, which are central to digital business efficiency.

This research concludes that the integration of ERP and e-commerce is not merely a technological implementation but a strategic approach toward digital transformation and competitive advantage. The integration serves as a crucial step for organizations to achieve overall efficiency, financial transparency, and a solid foundation for data-driven management in the digital economy era.